This is the introductory module to this course. It will give you an insight to Facebook and Instagram advertising.

Introduction

Why we should Advertise

The Power of Facebook and Instagram Advertising

In this module, we will learn about the ability to target a very specific set of people. You can also create a precise target audience by combining factors. 

Parameter to use when building an Audience

Parameter for building your Audience Age

Parameters to use when advertising gender

The audience interest, behavior, connection

Build your ideal audience

This is dedicated to showing you how you can set up an Instagram ad using Facebook ad manager.


Setting up your Facebook ad for Instagram

Brand Awareness

The Reach

The Traffic

The Engagement Objective

App installs

Video views

Leads generation

Set Up - Facebook Ads for Instagram

In this module, you will learn how you can drive people to take actions on your website or app. 

Conversion Objective

Audience placement and budget

Running an Ad on Instagram

Running an Ad within the Instagram app

Collections Ads

Building an Audience

Instagram Advertising Using Facebook Advert Manager 

Master copywriting essentials in this module, including the KISS formula, vital for effective internet marketing campaigns.

Copy lines that converts

KISS Formula

Choosing an Instagram post for an Ad

Creating the perfect visual for your Ad

Writing a copy that converts

This is the concluding section of the course.

Conclusion

Quiz

Course Takeaway

Trailer<div class="iframe-wrapper"><iframe src="https://player.vimeo.com/video/908211738" frameborder="0" allowfullscreen="true"></iframe></div>More about the courseThere are several reasons why you should be employing paid advertising on Instagram and Facebook as part of your marketing vehicles. It is a chance to reach about 1 billion users on Instagram and Facebook combined. Yes, I know. The whole world is not your addressable market but having such a large pool to carve out your advertising audience has a lot of benefits.Facebook and Instagram advertising is so powerful because of the ability to target a very specific set of people. You can create a precise target audience by combining factors.Key Takeaways<ul><li>How to build your ideal audiences.</li><li>Setting up your Facebook and Instagram ads.</li><li>Instagram advertising using Facebook advert manager.</li><li>Instagram Ads From Within The Instagram App.</li></ul>Meet the instructor<img src="https://letcheck.b-cdn.net/2748/clt4b0ula003xwm9ngnc91n9v.png">Ujenyu Joy Sani is a social media strategist, digital marketer, serial entrepreneur, skilled negotiator with 7+ years’ experience in ideating route-to-market strategies upon sustainable business models, and through integrated marketing. She is a serial entrepreneur, cofounding a few business enterprises which include; 2k Ankara Tops, a fashion brand on a mission to share Africa with the world. Outbox Business solutions, a consultancy with a focus on building viable startups.Going Orange, an Agricultural produce marketing business. She also founded All Things Nigerian square, a digital marketing company. She is passionate about creating jobs and making even the playing field for women entrepreneurs. She is an author, having worked on 2 anthologies compiling the perspectives of women and girls on Gender Equality from all over Africa. She is a proud cofounder of IdeaCon; a community of original thinkers and doers who believe in 'mind over matter'.

Learn to leverage the immense potential of Facebook and Instagram Advertising with this course. From crafting impactful ad campaigns to precise audience targeting, discover proven strategies to enhance brand visibility, engagement, and conversions.

Facebook and Instagram Advertising

Nigerian Youth Academy

Course Details

Course content

Includes